Business foundation Essay Example | Topics and Well Written Essays - 1000 words

Business foundation - Essay Example The interactive entertainment programs will encompass frequent contests, karaoke, games, and music hosted by an in-house DJ charged with event programming for the lounge and main room. Key features of target market The primary sources of revenue in a nightclub include high-volume traffic, alcohol and food revenues, and door charges, accompanied by nominal spending. The key to success in this business lies in availing excellent service that leaves a lasting impression on the clients, vibrant entertainment atmosphere and product quality strict control over the costs, and prudent management of internal finances and cash flow to allow upward capital growth (Sengupta 2005, p.4). The growth of the metropolitan area presents numerous opportunities that can support a high-end, dance-themed nightclub. The accessibility of a central location, demographics, and weak direct competition offers major advantages to the established of a nightclub in the Oxford area. The proposed venue will avail a v ibrant social atmosphere for young people aged 21-35 years age group living in and around the Oxford area. The new venue will specialize in availing high-energy themes, offer beer, wine and a broad range of liquors and mixed drinks, as well as a quality video and gaming area. The club will also sell non-alcoholic beverages such as bottled water, juices, and soft drinks, as well as a â€Å"casual† food menu comprising of appetizers and small entrees at low cost. Market Segmentation College students The target market for a nightclub is largely young people aged 21-35 years (both male and female). This client base is mostly outgoing and single who enjoy going out and meeting new people or friends. The proximity of the club to various colleges and universities will aid the resort to attract students within and around the Metropolis area. The distinct dance, as well as other themes, will most likely attract students towards these entertainments. The market segmentation of the stud ents’ client includes those between 18-26 years. The majority of this target market will be single male and female students interested in exploring the night life entertainment in their young age (Moss 2009, p.68). Single young business professionals The other target market for the night club entails young professionals aged between 25 and 40years. Since the area enjoys vibrant business activities, the corporation operating in the area will most likely have employed young professionals, who have sufficient resources for recreation, and who are likely to spend some of their time in night clubs holding parties and get-togethers. The availability of multi-themed entertainment activities, young professionals are likely to spend a significant portion of their income for such entertainments. Married couples This target group encompasses young married couples aged between aged between 30 and 40 years, who either have or do not have kids. The middle-aged couples enjoy sound financial income and are likely to b interested in spending a weekend out for parties. Tourists/Vacationers The Metropolis, Oxford area can be highlighted as one of the most significant tourist area for visitors, especially international tourists. Choices Nightclub will provide multi-level dance, pop entertainment, with a comprehensive range of entertainment and restaurant themes within its facility. The tourists can be attracted to the facility by generating vocational packages with diverse airline agencies

Multimedia & Education Essay Example for Free

Multimedia Education Essay With a vast array of educational sources available online or by using technology which is involved with multimedia, it is only inevitable that a great deal of teaching will be used this way. Advantages may include improved efficiency, interested learning and a sense of enjoyment for younger learners. Traditional classroom based teaching will need to work together with the advances of computer based learning to fulfil and expand the learners knowledge. Bibliography www. computerweekly. com www. mit. com www. nhs. com www. bbc. co. uk. As technology has evolved rapidly in and around our environment, public services are now steadily introducing multimedia and other forms of computer based applications. The Territorial Army (TA) and the National Health Service (NHS) are two that have evolved dramatically within the last ten years in relation to technology. The TA has several high-tech intelligence and weaponry applications and the NHS has such vital modern equipment all implementing some form of multimedia. With this it should only make sense that multimedia be included in another very important sector, Education. Within the last five years multimedia and education have bonded well to produce some very informative information. This has become readily available for children as young as two up to adults participating in education via adult learning schemes. The most significant and straightforward way to view these types of information is from the World Wide Web (WWW). The similarity between primary and university study is that they need to be online indefinitely. Although they need internet access it must not be a limited package. The connection they apply must be quick and effective otherwise users will establish a lackadaisical attitude towards the idea. Inside the last twelve months there has been a surge in primary and secondary schools in particular enquiring about wireless connections. Many schools are looking at this form of connection due to its low cost and flexibility. Laptops can be transferred from one classroom to another, rather than having a fixed station. An example of multimedia used within education is a project aimed towards disaffected children to encourage them back into learning. Interactive mathematics, composing digital music and building virtual 3D art exhibitions are some of the applications which are used and created. The main idea behind the project is to establish a stable bond between pupil and teacher with the use of I. T. Other outcomes which are hopefully achieved is the better retention of the technology they are using (both pupil and teacher). If the time for this technology is used wisely and productively with the school environment it could play and integral part in the pupils advances post education, however if the pupil is not receptive to new forms of teaching then the answer must lie elsewhere. Ian Peacock chairman of Hackney Councils Education Committee said We need to ensure that the childrens use of computers in the classroom provides some of the buzz they get from playing media-intensive games in their leisure time. (ComputerWeekly, 2001). As education and multimedia within the ages of two to sixteen is of great importance, the education of the older age group should also be considered vital for those willing to expand their skills and acquire the relevant knowledge. This next form of learning via means of multimedia shows how far the technology has developed to cater for this age group. MIT Open Courseware is designed to: ?Provide free, searchable, access to MITs course materials for educators, students, and self-learners around the world. ?Extend the reach and impact of MIT OCW and the open courseware concept. There is a wide variety of courses to opt for, from history to nuclear engineering. The site is aimed at self-learners who can log on anywhere in the world and start accessing information on their chosen subject. Lecture notes and assignments are all included just as if they were studying in University. This form of studying is very familiar at present with more than 2000 courses available on the internet reported by 1996. That number has grown progressively and there are courses available today to suit the majority of users whatever their subject. These online courses prove to be significant to those who maybe cannot afford fees towards university or who reside to far from any teaching institute. We live in a very rural area. Access to quality educational materials is a 225-mile drive to the nearest library of any significance. (Self Learner MIT, 2005).

Micheal Dell Transformational Leadership

Micheal Dell Transformational Leadership Milestones Michael Dell is the founder and CEO of Dell computer corporation that is the worlds largest direct computer company. He is also the youngest person ever to head a Fortune 500 firm.   Michael Dell founded DELL in 1984, and currently serves as the chairman of the Board of Directors and chief executive officer. In 1998, Mr. Dell formed MSD Capital, and he currently serves on the boards of several organizations including the Foundation Board of the World Economic Forum, the executive committee of the International Business Council and is a member of the U.S. Business Council, the U.S. Presidents Council of Advisors on Science and Technology, the Technology CEO Council and the governing board of the Indian School of Business in Hyderabad, India. His Skills 1.  Ã‚  Ã‚   Visionary Micheal Dell saw great opportunity to provide computing technology in a more efficient way. That was the core idea of what became Dell Computer Corporation. He started the business with a simple question How can we make the process of buying a computer better? 2.  Ã‚  Ã‚   Internal Locus of control and Ability to Learn One of the first things I learned, though, was that there was a relationship between screwing up and learning: the more mistakes I made, the faster I learned. Micheal Dell 3.  Ã‚  Ã‚   Change-Oriented Behavior Micheal Dell did care for neither only people nor only task, he cared for both. He did not build the business solely on cost or price but also on a sustainable advantage. He cared most for sustaining loyalty among customers and employees, which, as he thought, could only be derived from having the highest level of service and very high-performing products engaging the entire company – from manufacturing to engineering to sales and to support staff – in the process of understanding customer requirements which then became a permanent focus of management energy, training, and employee education. 4.  Ã‚  Ã‚   Downward Consultation Micheal Dell practiced downward consultation; he always gathered opinions about What is the right plan? where believed that its the one that helps identify what DELL needs to do to ensure success. Its the one that rallies DELL employees around a few common goals – and motivates them to achieve those goals. Its one that involves your customers goals and DELLs suppliers goals and brings them all together in a unified focus. 5.  Ã‚  Ã‚   Develop and train People             Micheal Dell knew that employees at every level can help DELL implement its company strategy and achieve goals beyond their immediate area of responsibility, but only if DELL is genuinely devoted to their long-term growth and development.   6.  Ã‚  Ã‚   Action Oriented Leader Micheal Dell believed that planning is nothing without execution. He thought respected planning but yet believed that outputs is what generates profits. What Made Micheal Dell a Successful Leader He knew his goal clearly and steadly focused on it. When he was in college, Michael Dell stated that he wanted to beat IBM. In the following years, he started his own business and constantly achieved his goal no matter what difficulties he faced .Today, Dell Company revenues are about $ 7.8 billion a year. He has passed IBM in annual sales, and is approaching industry leader Compaq. INNOVATOR he was fond of doing something new and took risks. He worked hard to make them work. He also cherished difference and thought difference can breed innovation. He hired a diverse work force in his teams with different views on problems. He has full responsibility either for business or for family and keeps good BALANCES between work and life. He worked hard to create great value for customers, employees and shareholders. He spent his spare time with his wife and kids and wanted to be a great dad and a great husband. Every day he drives his kids to school .he always makes pancakes for his kids. Michael Dell has a powerful vision for the future and develops unique businesss philosophy. He wants his company to have a supreme speed to market; a solid dedication to customer service; a severe assurance of producing high-quality, low-priced, custom-made machines. essential change of his leadership composition In the hyper market competition, Dell realized that he didn’t have all the right skills to change his company into a multi-product, multi-geography. And since he couldn’t manage alone, he should bring in the talent he needed. So, Dell made a decision that he will share his power with his long time partner Kevin Rollins. He developed a new leadership model one company, two CEO’s. Although this co-CEO involved a lot of leadership risks, fortunately, they have done well although they had lots of differences. Micheal Dell Leadership Style His leadership style belongs to transformational leadership because he has a strong ability and desire to break up laws and to change situation completely, and he also has ability to create something new and benefit himself and others. Leadership is about coping with changes. More change always demands more leadership. And since the computer industry field is surrounded with volatile competition, leaders couldnt cope with complexity and change very well, they would go bankruptcy. Fortunately, through his transformational leadership, the company can keep up with the changes of the market, and make more and more progress. He started with nothing , but built a empire and created a fantastic wealth for millions of people. He led his team to create a lot of pioneering activities in the computer industry. He created a low cost, mail order model to sell computers, and helped more and more people realize the power of computing and the internet; he has a good self conscious of his disadvantages, and he knows what he doesnt know. He has a strong moral responsibility for business and family, and keeps a good balance between life and work. He created a new image of young entrepreneur. Lessons Learned A successful leader must have clear goal and powerful vision for the future. He must use his entrepreneur personality to motivate people, communicate with them and influence his followers. He should be able to transform his personal goal and vision into all followers practice. A successful leader must be an innovator. He must be a flexible open mided person who respects difference and encourage his followers to have different ideas and different solutions.   He should have ability to handle change and extract opportunities from it. A successful leader must be courageous; he should have courage to take risks of doing new things and should be eager to pioneer in his field. A successful leader must have strong self conscious. He must admit and identify what he doesnt know and face it. He should learn from mistakes and acquire talents he needs. A successful leader must have high ethical responsibility for both business and private life. He should keep good balance among them. The vision makes Dell computer successful and unique in the world. What is more, Micheal Dell knows how to use the vision to communicate and motivate his employees and get people excited about what he is doing. Dell says   A lot of businesses get off track because they don’t communicate an excitement References http://successfulbusinessleadership.ibc01.com/index.php/learn-from-the-best/michael-dell/ http://www.evancarmichael.com/Famous-Entrepreneurs/646/summary.php http://wyx.cueb.edu.cn/download/disance/unit3/Michael%20Dell.htm

Nuclear advancements after the manhattan project Essay examples -- ess

Nuclear Advancements After the Manhattan Project   Ã‚  Ã‚  Ã‚  Ã‚  When the first atomic bomb was detonated in Alamogordo New Mexico on June 16, 1945, all the scientists involved in the Manhattan Project understood the great destructive power of radio-active isotopes. Although the atomic bomb was a very destructive force our world would not be as good without it. Because of the government funding involved in the project coupled with the need for an atom bomb, much research that otherwise may not have occurred took place in the US. The Manhattan project opened the door to nuclear advancements and applications.   Ã‚  Ã‚  Ã‚  Ã‚  After World War II atomic research escalated into a frenzy. Many countries were trying to duplicate what America had done. The great arms race had begun. Although these countries knew the destructive power of the atom, they did not fully understand its more peace-full side, a side which helps us today with so much. The atom is used for many things in today’s world. For example nuclear power plants are a much cheaper way of creating electricity. However, not only are they cheaper but they also help conserve the earth’s resources. Instead of burning millions of metric tons of coal in a year and polluting the air with harmful carbons, nuclear plants use fuel rods as their energy. These rods heat water, create steam, and generate electricity, while not giving off any harmful gases. Atoms and radiation have many applications in agr...

An Explanation of Haunting Thoughts in Emily Dickinsons Poem 670 :: Emily Dickinson Poem 670 Essays

An Explanation of Haunting Thoughts in Emily Dickinson's Poem 670 Poem 670 is about the inner workings of your mind. The beginning of this poem addresses everyone. She does that by saying, "One need not be a Chamber....One need not be a House." This is saying whether you are small like a chamber or big like a house you will be haunted in your mind. The phenomenon of haunting thoughts, in your brain, exceed anything externally at that moment. Your mind becomes totally focused on the inner dealings that external people or actions are perceived as ghosts. It is literally an internal takeover of your senses. Anything external from there becomes warped and then a part of the haunting in the tunnels or corridors of your mind. We all know this as being scared or getting spooked. In life we've all been spooked! Regardless of our upbringing and/or size, we have all been caught jumping at that last moment. Why is this? Emily Dickinson addresses this in her poem. She says whether you are a small chamber room or a large house you will be haunted. The haunting comes from within...the corridors of your brain. When we sit in a movie, attend a haunted house, sitting in the dark, or just sleeping, our minds shift into creative mode. Stop and think for a moment about those times you have been spooked...okay times up! It's that moment your blood reaches a fast pumping pace, and you think you are about to jump out of your seat. All of this is created by the mental images you have formed regarding what your visual and aural senses have taken in as unknown or uncertain. Your adrenaline is pumping and you start to wonder what will happen next. Will the killer come from behind the door, under the bed, out of the bathroom? You start to anticipate the outcome and think you hav e figured out the next move, and then the storyteller brings the killer in from a totally different direction. We all know that there is nothing better than the feeling of adrenaline pumping through every "corridor" of your body. This reaction is not a result based on our surroundings in fact, quite the opposite. Dickinson says that our inner thoughts "surpass material Place." The spook is a direct reflection of how creative we let our brains become. Weaving together sections of complete thought to create other ideas, leaves us wondering what will be next.

Free Hamlet Essays: Loneliness in Hamlet :: Shakespeare Hamlet Essays

Loneliness in Hamlet Everyone faces loneliness and despair in their lives. In today’s world people may feel misunderstood or isolated. In Hamlet, much of the loneliness and suffering he endures is due to the secrets and betrayals he is forced to keep. There were many instances where Hamlet felt alone and upset but he could not share his pain with anyone else. This was a factor that added to his suffering. We can also find many examples of Hamlet’s despair due to betrayal from his so called friends. All of these factors not only contributed heavily to his depression, but caused his overall demise. Throughout the play, Hamlet discovers who is loyal to him and who his real enemies are. Right away, Hamlet dislikes his uncle. He is already distraught over losing his father but on top of that he has to deal with the marriage of his beloved mother to his uncle, who he perceives as being cruel and cold-hearted. "A little more than kin, and less than kind." (I; ii; 65) This is Hamlets first line in the play, which clearly demonstrates the extreme hatred Hamlet has towards his uncle. Hamlet also feels intense betrayal from his mother. He trusted her and feels like she has disregarded any love she ever felt towards her former husband. " Mother, you have my father much offended." (III; iv; 11) " A bloody deed-almost as bad, good mother, As kill a king, and marry with his brother. (III; iv; 29-30). Hamlet is revolted by the idea of his uncle and his mother married. Hamlet also encounters loneliness and despair from Ophelia. As part of Hamlet’s "plan" to put on an antic disposition he distances himself from Ophelia who he is actually in love with. He does this by insulting her and convincing her that he is mad and never had any true feelings for her. "I loved you not" (III; i; 117) "Get thee to a nunnery......Marry a fool, for wise men know well enough what monsters you make of them" (III; i; 135-137) Hamlet also kills Polonius (by mistake thinking it was Claudius). Both of these incidents cause Ophelia a great deal of grief and so she kills herself. Hamlet is of course devastated because he never actually meant to hurt her. "I loved Ophelia. Forty thousand brothers could not with all their quantity of love make up my sum.

P&G Grooming Performance

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The penetration rate of P&G in year 2011 decreased by 8. 3% compared with that in 2010, and continued a downside trend by the first quarter of 2012 by 7. 5%. Compared with BIC, who increased 5. 8 % penetration in 2011 followed by a 10. 9% drop by 1st quarter of 2012, ENEGIZER first 1. 8% drop followed by a continuous 9. 8% drop, and other retailed brand which decreased by 9. % followed by another downturn of 9%, P&G in its B&R area did not do well in gaining potential customers during 2011. And looked more precisely in specific products of P&G, as the chart shows below, despite some badly performance products , there are still some products doing well in 2011, for example, the best performance products are PROGLIDE MANUAL and PROGLIDE POWER, which were newly trade-up in 2011 and caught the most new consumers during one year and still promise an increasing trend. G2 also did well in 2011, making an increase of 35 penetration points both in male system and male system blades.Moreover, despite the penetration decrease in male system and male system blades, MACH 3 made an increase of 5 and 33 in penetration points in male razors and disposables respectively. In contrast, FUSION series were all losing power to attract new customers, substantially, FUSION MANUAL dropped 32 penetration points in male system , 27 in male sys blades , and 14 in male razors, what’s worse than that, FUSION POWER lost nearly 40 points in male system, 34 in male sys blades and almost 69 in male razors. CONTOUR also faced a 15-point- decrease, and SENSOR 3 dropped 5 points each in male system and male system blades.Some of the products are losing attractiveness to new customers partly because the trade-up products are replacing their positions in the market, for instance, ever since BLUE 3 march ed into the market, it enjoyed a 8 points’ increase in penetration while BLUE 2 faced a responding decrease of as many as 17 penetration points in the market, therefore for these products staying still may make them sifted out, either upgrade the functions or accelerate the renewal may save those products from continuing losing customers. PENETRATION POINT IN 2011 VS YAG | MALE SYSTEM| MALE SYS BLADES| MALE RAZORS| DISPOSABLES| CONTOUR| -15| | | |G2| 35| 35| | | MACH3| -5| -5| 4| 33| SENSOR3| -16| -16| 1| -7| | | | | | FUSION| -8| -4| -9| | FUSION MANUAL| -32| -27| -14| | FUSION POWER| -40| -34| -69| | PROGLIDE MANUAL| 148| 131| 90| | PROGLIDE POWER| 93| 242| 34| | BLUE2| | | | -17| BLUE3| | | | 8| TOTAL| -7| -5| -9| -8| In 2011, P&G increased 1 point and 4 points respectively in number of purchase act and the average spending per purchase act in B&R& disposables compared with that in 2010, while ENERGIZER did not generate any changes in both measurements and BIC increased 12 points in average spending per purchase act and stayed still in purchase act volume.As we can see from the bar chart above, compared with the year before, P&G male system and male system blades both increased 2 points in number of purchase acts and 3 in average spending per purchase act(among which PROGLIDE did the best: 32 points and 34 points increase of purchase act number in male system and male sys blades, 27 point’ increase and 50 points’ increase of spending per purchase act in male system and male blades system respectively) while male disposables decreased 2 points in purchase act volume(among which G2 decrease the most: 12 points decrease) but increased 3 points spending /act(among which MACH 3 decreased 18 points while SENSOR 3 increased 12 points), and male razors did the worst performance as it dropped 2 points in purchase volume and 5 points in spending/ act, among which FUSION MANUAL did the worst(23 points decrease in spending per purchase act ).